Hello.
This is Red Urban.
This is our craft.

Below you’ll find a smattering of our favourite work. Click an
image to see the full project. Pretty straightforward, right?

DBS Christmas

DBS Christmas

In a season where brands are constantly talking deals and discounts, we wanted to remind customers that the true gift of Christmas is not in the dollars and cents, but in the time spent together with those who matter. This simple but powerful message needed a voice to get people to pause and listen – who better than Nathan Hartono, Singapore’s singing sensation.

DBS Live More Bank Less

DBS Live More Bank Less

When did you take a moment for yourself, and your loved ones? In this hustle and hurry world, it’s easy to miss the things that count. That’s exactly what sparked DBS to make banking an invisible part of your life, that quietly fits into your life. So you can live more.

DBS Retirement

DBS Retirement

What does retirement mean to you? What will you be doing? At what age can you retire? Will you have enough to live comfortably? Most Singaporeans are too busy planning for today, to start planning for retirement. As daunting as it seems, we wanted to let people know that 10 minutes is all it takes is talk about the big plans they have for their golden years.

DBS FasTrack

DBS FasTrack

Life’s too short to stand in line, they said. And never more so than with Singapore’s favourite past time: food. With a simple touch, we got Singaporean foodies on the fast track.

DBS Insurance

DBS Insurance

Fuelled by the strong insight that anything can happen in life, we transformed that insight into an effective and headline-grabbing campaign ‘Expect the unexpected’. We took to the streets with bold and epic installations, which got people talking. We quite literally stopped traffic by acting out car accidents or travel mishaps, which got people laughing.

DBS CNY

DBS CNY

How do you spice up the annual Chinese New Year affair, that’s been talked about in every possible way? Combine Singapore’s favourite subject; food, with humour and you have a winning recipe to create shareable social content that will get people talking and laughing.

POSB Cashback Kung Fu

POSB Cashback Kung Fu

POSB was always known as the nice and friendly neighbourhood bank. But as its popularity dipped, POSB needed something big to show that it’s not a force to reckoned with. Riding on the launch of it’s first ever bank & earn programme, POSB really turned the heat up on its competitors with Master Lui’s Kungfu moves.

POSB Simple

POSB Simple

Fondly known as the People’s Bank, POSB knows that today’s customers are time-crunched and life can get rather busy – with children, work, school etc. Their lives are complex, but their banking doesn’t have to be. We’re constantly innovating to make banking fuss-free, with digital banking services that are simpler, smarter and faster. No more fussing with passwords, queueing at bank branches.

POSB Cashpoint

POSB Cashpoint

Long queues at POSB ATMs are a common sight amongst Singaporeans. Rather than pumping in more money to build more ATMs island-wide, POSB collaborated with partners such as supermarket chains and convenience stores island-wide to turn their cashiers into ATMs. A smart marketing solution that does away with the need to go to ATMs to withdraw money.